Must we always step into our customers’ shoes?
(Image source: Pexels from Pixabay) Digital Strategy Consultant, Nigel T. Parker conducted research to analyse the customer…
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(Image source: Pexels from Pixabay) Digital Strategy Consultant, Nigel T. Parker conducted research to analyse the customer…
Imagine you’re walking your dog in the forest one early morning and a person randomly…
(Image source: karosieben from Pixabay) Gone are the days of winning a new customer a day and…
“A Brand is not a product or a promise or a feeling. It’s the sum…
I am self-employed since I initially started my professional career in 2001 and – apart…
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